“Every pivot holds purpose. You’re not starting over; you’re starting with knowledge, experience, and the power to propel your next success.”
THE STORY BEHIND THE VISION.
Leslie Roberson’s story is one of intention, evolution, and empowerment. She doesn’t chase opportunities, she creates them. Not just for herself, but for the women and founders who follow her lead.
Leslie Roberson
The Story Behind the Vision
Written By Joelle Lemon
Photographed By Darren Lykes
Leslie Roberson is a dynamic founder, creator, and visionary whose life’s work bridges business strategy with human connection. A corporate leader turned entrepreneur, she believes that every chapter of life; whether in boardrooms, photo studios, or community spaces, holds purpose and power.
A Foundation Built on Discipline
Born and raised in Rockford, Illinois, Leslie’s story began with resilience and service. Stationed at Fort Bliss Military Post in Texas, she served in Patriot Missiles Control and worked in the National Security Clearance Office, where she collaborated with senior military leaders, led training programs, and streamlined key processes that sharpened her precision and leadership. While serving on active duty, Leslie completed her Bachelor of Science in Human Resources Management from Park University, earning her degree just one week before leaving the military. She later accelerated through a demanding three-year MBA program at Aurora University, completing it in only one year; a testament to her unmatched drive and focus.
“Success is about creating spaces where you can thrive, and bringing others into that success along the way.”
From Service to Style
After completing her MBA and embracing motherhood, Leslie discovered a new way to express creativity; modeling. Signed with Select Model Management for over sixteen years, she has graced national campaigns for Dillard’s, Kohl’s, Meijer, and more. Her modeling career refined her understanding of brand storytelling, consumer connection, and confidence.
“Confidence doesn’t come from perfection; it’s built through showing up, standing tall, and believing you belong in every room you enter.”
Photo Credit: Dana Wellems
September 2025
Building Businesses with Purpose
Transitioning from military service to the corporate world, Leslie led talent and diversity strategies for global organizations including Ernst & Young and Meta. Her ability to connect people, purpose, and performance became her hallmark.That same strategic mindset fueled her entrepreneurial journey. Leslie launched The Velvet Collection, a luxury linen rental company that quickly became a favorite among elite event designers. She curated exquisite experiences for high-profile galas and celebrity events, transforming Velvet into a brand synonymous with sophistication and excellence.After selling the company, she founded The Black Beauty Collective, a groundbreaking retail concept that empowered beauty and wellness founders, helping them collectively generate over $2 million in sales.
“Purpose isn’t just about what you love; it’s about building something that fulfills you and gives others the freedom to chase their own passions too.”
A Vision for the Future
Today, as Co-Founder of LumiNicole, Leslie continues to champion innovation in the beauty and wellness space. Her company partners with emerging brands to bring their products into high-traffic environments like airports, college campuses, and hotels, redefining how consumers discover diverse, independent brands.Her passion extends beyond business. Leslie is a mentor, speaker, and advocate for women pursuing leadership on their own terms. She believes deeply in the transformative power of community, collaboration, and courage.
Grounded in Legacy
Above all, Leslie finds her greatest joy in motherhood. As a devoted mother to her daughter Journey and son Carter, she embodies the harmony of ambition and grace. Her children are her daily reminder that legacy begins at home and that love, purpose, and perseverance can change generations.
“Legacy isn’t what you leave behind; it’s what you build within the lives you touch every day.”
